#11: How To Develop An Ethos Statement That Transforms Your Agency with Connor Morgan

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This episode of the Founder's Corner Podcast Corner featured Connor Morgan, the Founder & CEO of The Bold Group.

KEY TAKEAWAYS:

• Take time to have conversations with yourself. Whether on a weekly, monthly or quarterly interval, take time to make sure that your agency is still going in the right direction.
• Model your business after other brands. Ask yourself, what one brand comparison would you be honored to get? Then build your business with that comparison in mind.
• Give yourself enough time to act on your plan. Then look back and audit your plan to make sure it’s still the most impactful thing you can do for your business.
• The ethos statement is your north star, not your mile posts along the way. Your ethos statement should help guide your daily actions in order to achieve your goals.
• Your ethos should act as a decision making filter. It helps you determine what actions are worthwhile.
• Avoid the new shiny object syndrome. You don’t need to implement every new idea or piece of tech that comes along. That can lead to distraction and lost momentum.

EPISODE RESOURCES:

• The Bold Group: https://itsbold.com/
• Connor Morgan’s LinkedIn: https://www.linkedin.com/in/connor-morgan-86707b8b/

ABOUT YOUR HOST:

If you’re new to this channel, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com.

I graduated from college Summa Cum Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo.

In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams.

And candidly, we’d like to be there to support you along the way. If you’re an agency doing over $40k a year in profit, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/

LISTEN TO THE PODCAST:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641
• Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik
• Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner

DISCLAIMER:

The information on this channel is for educational purposes only and does not constitute professional legal or tax advice.

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